Why did you start your business?
Was it your passion? Did you see a problem you could solve? Did you fall into it by accident? Are you in a family business? Whatever your reason for starting your business your customers and prospects find this newsworthy. So many business owners never tell their story because they believe no one cares about the back story but typically I find that is the furthest thing from the truth.
People loves stories
The quickest way to humanize your brand is to tell your story. By letting people know how you began, who you serve and why along with photos will quickly enhance your likeability. So often in business we are so busy with the marketing, sales and number crunching that we forget that the business wouldn’t have gotten to where it is without the people.
People loves brands who highlight employees
When you let your customers know who takes the orders and who ships the orders they feel more invested in your business. When you show customers you care about your employees, they love the human connection that your brand has now become. A great example are the great people at Zappos. The culture is all about the employees.
Zappo’s and they have done such an amazing job they train other companies at their “Culture Camp.”
Your people are your greatest asset
Turn your employees into brand ambassadors! The simplest way to do that is to teach them how to share the things that are newsworthy in your company with their social connections. When your employees share people naturally want to learn more about the company they are sharing content from.
Where to share your story
- Your newsletter, share where the idea came from and where you are today. A company that recently did this was Canva.
- Facebook business pages have a timeline built in so you can date your content from the beginning of your business and share your journey
- All social media sites are a great place to share images of your people, business locations and events
- ABOUT page on your website – great place to share where you began
- Blog – share stories of specific employees along with a relevant topic
Remember, people do business with people, so the humanizing your brand even if your business is just yourself invite people in to see how you began. Everyone loves a story, click here to read mine.
