As I watched the finale of Season one’s ABC TV Show “The Taste” last night, first I thought it was a great concept for a show where professional as well as home cooks got the chance to share their expertise in an even playing field and I thought there were many lessons to what the show taught us about marketing.
photo from ABC’s The Taste
Who was the ideal client?
The ideal target audience or client for this show was someone who is a passionate cook. Because the show included contestants that were both professional cooks as well as home cooks showed that if you had passion and a talent for cooking you could win the grand prize on this show.
How Was The Show Different?
If you watch many food shows on TV what differentiated this show was the blind taste, the one single bite that would distinguish one from the other and that it was comprised of both professionals and non-professionals competing for the same prize.
First Impressions Matter
This show was a great example of how making a first impression was important to our success. In this case the analogy was a bite of food, but you can apply this to your business. The first taste of what your ideal client gets from you matters, it will leave them with an impression if they want to come back for more.
Continue To Show Your Expertise
Each week as the contestants continued on in the competition they had a chance to show their expertise one more time, just like you and I. We offer value to our ideal audience by giving them what they are looking for. We offer it to them in small bites while they get to learn of our expertise and we build confidence in our products or services.
Leveling The Playing Field
One thing I loved about this show was that the contestants were professionals as well as home cooks who just had a passion for cooking. I liken this to what social media as a marketing tool has done for all of us. Everyone from fortune 500 companies to you and I now have a level playing field when we share our messages via social media channels. Your posts will be in the same Twitter stream as Southwest Airlines for example. So you have the same opportunity to get in front of your target audience to share your passion – now that is pretty darn cool.
So have you clearly defined your target client or audience? How are you different from others in the market? What is the first impression you are giving people? Are you sharing your expertise bit by bit to build confidence and let your expertise shine?
As we offer great bites of our expertise we let people decide if they want more! {tweet this}
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