Last month Twitter announced a new analytics program only available to advertisers and verified users. However this week they have opened the analytics program to everyone. Mashable reported "the dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet [...]
One of the biggest challenges with small business owners when developing a content strategy is they tell me they can't create enough original content to share with their audience. Content is important because it builds your credibility, shows your authority, expertise and drives leads. Content can be created via a blog, video, audio and podcasting [...]
Okay I admit, my guilty TV pleasure this summer has been the series "Next Food TV Network Star." I watch for two reasons, one that I love to cook and two because I am a marketing consultant and I love the process that the contestants go through to market themselves on their journey to winning [...]
Have you heard the statement "Content drives leads?" Well, it is certainly true and assuming you have an online presence you should be creating content that is relevant to your business, drives your objectives and attracts the ideal audience. Good content trumps all activities in my opinion because if you continue to put out content [...]
Lead generation is an on-going activity whereby our job is to attract our ideal client into our space so we can expose them to our products and services. But how many of you just shoot from the hip so to speak without narrowing your market to that ideal client and you throw your messages out [...]
According to best selling author, John Jantsch "Selling has changed because the world of buying has changed." The vast majority of us are educating ourselves and thus making more buying decisions from the internet! Even my 84 year old father buys online from Amazon, Ebay and several other favorite websites and occasionally his buying decisions [...]
