In today’s business world content marketing is what builds the trust and drives leads and ultimately sales. To understand content marketing, you need to understand how we do business has changed. All of us as consumers have digital access to all the information we need to make a buying decision. Think about the last time [...]
I think businesses have lost the concept of being more human. How frustrated have you become when you called a customer service phone number and all you get is a recording and after you spend 5-10 minutes clicking on numbers to get the recorded message to hopefully answer your question. How about this recording that [...]
Creative new marketing opportunities are available with the new live streaming technologies such as Periscope, Meerkat and now Blab. All of these platforms are live streaming video where a follower can watch live whatever you are filming in real time. I have used Periscope while at a conference and have filmed a presentation of a [...]
I recently attended the Social Media Rockstar Event, a one day conference in Minnesota focused on bringing updated social media tools and topics to the attendees. From the beginning of the conference I could see a theme of making relationship marketing a priority emerge from many of the speakers. It is critical to understand how [...]
In marketing, part of a good social media strategy would include getting your business listed in local search and actively asking customers for reviews. I recently posted an article on why your local business benefits from online reviews. Think about the times you have had poor service or great service. You may have complained or [...]
Think about all the times you were searching for a new place to eat or a store to buy a product or service. Chances are pretty good these days that you are using your mobile device and ready to make that purchase. One of the many online marketing strategies that will help your business be [...]