Being afraid of showing up in your marketing isn’t an excuse for hiding behind your website. Online marketing in many ways has done two things, made the introverts hide and the extroverts be loud and in your face! We need a website to attract our ideal prospects and provide them a way to learn from [...]
Ask any business owner and they will tell you they provide great customer service but that’s not the same as delivering on a consistent customer experience. Think of a brand you love with how they make you feel from customer service to the online (website) or in-person retail experience. How we do business has changed [...]
You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods [...]
Image: Pexels Where will you be focusing your marketing efforts for the new year? Marketing trends for 2017 may already be on your radar, but before I list the ones I think you should stay on top of, let’s take a quick look back. According to inbound marketing expert Hubspot, the top three [...]
Content marketing has changed how we deliver our marketing messages. Long gone are the days when we pummel people with messages hoping to eventually get them to buy from us. Marketing has changed because how we do business has changed. As consumer’s we have access to more digitally driven data than ever before. Most often [...]
I attended the annual Social Media Rockstar Event in Minnesota this past week with some really insightful leaders in marketing and social media. The conference offered a smorgasbord of ideas to grow your business. Here are some of my takeaways that I hope you will find value in for your business. Keynote speaker Nick Westergaard, [...]