Small businesses need to think like a media company and join the content marketing revolution. As I talk with small business owners, they all have a similar set of challenges, getting more awareness for their brand and selling more products or services. I believe in today’s business environment, incorporating a simple content marketing plan is [...]
Marketing your business in today’s online world requires us to be educators first and sales people second. We need to be strategic in our marketing process while communicating what makes us different from our competition. Here are 5 cost effective ways to market your business for small business owners that will help you stand out [...]
What Does Your Brand Stand For? Often businesses struggle to define not so much what they do but how they are different. If you can’t define how you are different than your potential customers will defer to price or simply buy from someone they already have a relationship with. Ultimately, you want to [...]
Vineyard Offers a Lesson in Experiential Marketing Late this fall I volunteered to pick grapes during harvest time for a local winery. Not only did I have a great time but had a bunch of experiential marketing take-a-ways to share with you. I have always had an interest in wine. I love learning about how [...]
We all receive requests to take survey’s typically from a company we have done business with. You may skip over them, however let me share a different perspective and why you should survey your clients. The reason a business sends out a survey is to find out what your customer prefers, or what it finds [...]
How Small Business Develops Top of Mind Marketing With so many distractions for our attention, put yourself in the shoes of your customers or prospects – how do you gain and keep their attention with your marketing to stay top of mind? This article shares how small business develops top of mind marketing. Many of [...]
