To upgrade or not to upgrade - that is the LinkedIn question most ask. I do quite a bit of LinkedIn training both online in the form of webinars as well as in-person workshops. One of the most frequently asked questions is, should I upgrade my free account? Let's look at the benefits for [...]
When you integrate social media into your marketing strategy it's important to balance your strategy with equal parts of engagement, sharing and promotion. Engagement: No matter the social platform, if you don't engage in conversation with your followers your presence will die. I think we forget the 'social' in social media. With that said, the [...]
You can grow your audience on Facebook in two ways; Organically This means you invite people to 'Like' your page, you put out good content and lots of images and you try to engage your visitors. You add your Facebook page link to your email signature, add a social plugin to your website with the [...]
Are you getting a return on the time you spend on social media? Are you frustrated with your efforts with social media? I often hear from small business owners who say it takes too much time and they don't see an real results so why bother. I say whoa baby! It's time to regroup. [...]
One of the most frequently asked questions I hear, well is actually a statement...."I spend so much time on social media and never get any return." Also known as your social media ROI. This comes from the frustration of the pressure we feel from the social world in which we live coupled with the pressure [...]
Fascinating Marketing Lessons From Next Food Network Star and Tactics That Can Help Your Business Grow Okay so I have to admit my guilty pleasure is watching Food Network TV and I love the competition series because I always look at it from a marketing perspective because after all competitors are not only selling their [...]
