Consistency in marketing messages wins the race! image from Geico Insurance When I was young I remember my mom telling me that if I practiced my running and stuck with it I would be the one to win the race. Well, I think that same advice holds true in business. Those businesses that [...]
7 Ways To Build a Great Twitter Following {click to tweet} I just love Twitter, have from the first time I signed on. Now I did have to learn to shorten what I had to say to the 140 characters, but once I got the hang of it I just loved to Tweet! I have [...]
Facebook updates the newest algorithm affecting changes to what is shown in the News Feed. If you are an active Facebook marketer you know that they are constantly updating and changing how Facebook works. Recently they made another change as to how stories/posts show up in the news feed. Storybumping Story Bumping, which allows engaging [...]
If you use Gmail as your email client you already are aware of the changes to your account last week. But I couldn’t resist weighing in on all the fuss. How many subject lines in the past week started with… Don't miss any of our emails...Announcing new gmail features Businesses are scrambling to be sure [...]
What's an online marketing strategy anyway? In my networking activities I meet so many people over the age of 50 who are relatively new entrepreneurs seeking to learn online marketing strategies for the business. Many of these people decided to venture out on their own after a layoff during the recent economic downturn and some [...]
Anyone who cooks knows that you need all the ingredients to make a recipe come out right... If you leave the eggs out of a cake it flops... well leaving the primary steps out of a marketing strategy is no different. What I see happen all the time is that people start out with the [...]
