Writing a blog post seems simple enough, but to be sure your posts are read and shared requires some strategy. The infographic below is a road map provided by www.copyblogger.com. Like this infographic? Get content marketing advice that works from Copyblogger.
The key to developing a social media strategy is to actually create a strategy! No more shouting into cyber space hoping to get heard in all that noise! A strategy has to be intentional and well thought out. Here are some questions to discuss with your communications and leadership team or if you don't have [...]
If you watch the TV Show "The Taste" (well or even if you don't I'll explain) the theme of this week's show was "My Life on a Plate" which meant that each contestant was to cook a meal that best represented who they are, showing their personality and character. While watching, I immediately related it [...]
The process of rebranding starts from within, it's about how we want our brand to be perceived. I know this because that's how it happened for me. I had been thinking about changing my company name and branding from GIR-Graphics & Innovative Resources for the past year because it just didn't represent my core services [...]
It pays to update your social media platforms, review your successes and failures and refocus how and where you spend your time. So often I hear from people when they are frustrated, can't keep up with the fast paced changes and wonder what they should do to increase their exposure and return on the investment [...]
What do most people do in December, are they working hard or hardly working? This topic was discussed recently by one of my mentors Darren Hardy, Publisher of Success Magazine. I want to share what I learned and implement into my own marketing strategy. Most successful and focused business people don't fall into the holiday [...]
