Last week ABC premiered its new TV cooking show called “The Taste” where four celebrity chefs interview prospective cooks who get the opportunity to prepare one dish and present one single bite of their dish which must be the most memorable bite of food they will ever prepare and then they are judged and either accepted, allowing them to go on in the competition by joining a celebrity chef’s kitchen or denied and sent home.
Image from http://beta.abc.go.com/shows/the-taste
This sizzling new show is analogous to marketing and becoming memorable in your brand messaging.
As you know, you only have a few seconds or minutes to articulate your marketing message and become memorable enough so your audience is willing to take the next step with you. So here are a few ingredients in becoming more memorable;
1.) What are you known for that everyone else in your niche is not and focus on delivering that message.
2.) What specific group of people do you serve?
3.) What makes you better or different? (Could it be the way you deliver your content?)
4.) Are you consistent in your messaging and delivery? If you are consistent you will stay top of mind to those you wish to serve, they will be talking about you and are more likely to do business with you…oh, and willing to tell a friend.
5.) What can you deliver with consistency that continues to build rapport?
6.) Are you delivering content that your audience continues to find value in?
“It’s not about finding unique ingredients. It’s about finding a unique recipe”
– Derek Halpern
