How your business can benefit from good content
If you believe as I do that prospects turn into customers as they follow the Know, Like, Trust stream that you adopt into your business marketing strategy, than having good content is a big part of how you educate and provide value.
Creating Awareness
Creating awareness via your website is where you can offer great content and is a great strategy for your business. By writing articles that your prospects will find value in reading is a big part of your strategy. Additionally you can create training video’s or downloadable reports are all part of your content strategy aimed at providing value. Remember, prospects found you and will continue to follow you as long as you provide them solutions to their problems, so share your expertise in helpful ways that can be easily implemented this will make you a rock star among your followers.
Subscribe To Your Email List
Everyone should be capturing names for an email list by setting up an offer on your website. The offer you make in exchange for a name and email address should offer the prospect some good content that they can benefit from. Once you have received a name and email you should covet these people and treat them with respect. Offering your email subscribers a mix of great content and offers should be your goal. Your content can be a mix of valuable resources, tips, video and/or audio content.
Mix Up Your Content
Mixing up your content provides your reader a variety of interesting content and also increases your SEO opportunties. By optimizing your blog posts, video uploaded to You Tube, images, articles in directories and podcasts with your key words not only are you offering benefit to your readers but adding more value to your online exposure with added optimization.
{Tweet This} “Education is the most powerful weapon to change the world.” – Nelson Mandela
Are you placing a priority on educating your audience? Remember, your prospect only cares about what’s in it for them, so how will your deliver?
