Have you ever have someone say to you “Oh I didn’t know you did that” usually it’s just after they purchased a product or service from one of your competitors. You can’t understand how this person didn’t know and you are somewhat irritated under your breath. But the fact is, we so often don’t communicate our marketing message consistently enough for people to remember.
How to stay consistent
- Send your email newsletters weekly or bi-weekly and strive to deliver the say day every time
- Have your messages be consistent with your brand
- Create a social media calendar with your monthly themes & create all your posts ahead of time
then post them daily 1-3x to start - Add your comments to blogs and social posts that show your expertise and do this consistently
Create a Referral List
Create a list of your top 10 clients and colleagues who would most likely refer business to you. Send something to your referral partners every month that lets them know what you’ve been working on, list of where you might be speaking and share updated program details with them. This lets them know again what products and services you offer and the consistency of your communication keeps you top of mind!
What tips for can you share that has kept you consistent with your messaging? Leave your comments below.
