Want to find bargains during the holiday season than head to social media. Want to market your product or service this holiday, then head to social media marketing and buy some advertising NOW!
No longer are we sitting around waiting for the newspaper circular ads to come out on Thanksgiving Day to see what bargains are out there black Friday and beyond.
4 out of 5 consumers use smartphones to shop
There are more people than ever who are savvy and using their mobile devices along with social media to find the best deals. In fact, according to ComScore, “With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment,” said Mark Donovan, SVP of mobile. “
What are shoppers looking for?
- Comparison pricing
- Coupons
- Special offers
- Limited time deals
- Location of inventory
What you can learn from big brands
If you are a small business you can learn from what big brands are doing to attract customers and model your own campaign after them. For example, here is an ad I saw on Twitter from Macy’s. Notice the use of the hashtag #blackfriday or #blackfridaydeals, Yes you can use the same hashtag and play with the big dogs! You will also notice the clean image sized correctly for posting on Twitter, so lesson here is to get your image sizing correct for each social platform.
You will also notice the fun text that goes along with the images. What can you learn from this for your business?
Here is an example of the type of ad you will see on Facebook. Does it give you ideas on ho you can advertise?
Now, what about Mobile phone APPS? They are also dominating how we shop.
According to PC Magazine, When out shopping, 86 percent of shoppers consult their smartphones, according to Shopatron’s Retailer eCommerce Study. Over half of them are looking to compare prices, but they also want some extras, like product reviews.
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About the Author: JoAnne Funch
