It’s interesting to me as I talk with small business owners, more than I expect push marketing to the back burner of activities.   Smaller companies that don’t have actual marketing staff have a bigger tendency because of the myriad of tasks they take on everyday. 

Marketing is what drives a business, so how can you get people who have a need you serve to know, like and trust you?   If you are struggling to get more leads it would be a good idea to review your marketing objectives.

How do you prioritize your time

We all have so many demands on our time but making time for marketing your business should rank highest on your “to do” list of activities.
I think once you understand that marketing actually drives sales you may give it more priority.  We all have that same 24 hours a day as everyone else right?  I think we need to stop the excuses about why we aren’t focusing on our marketing and place a priority on focused activities.

How and where do we focus?

First review your marketing strategy.  Write down each of your goals over the next month, quarter and year.  Next to the goal make a column of the strategy and action steps you will take to meet each goal on your list.

Once you are clear on the action steps that are necessary to execute your plan than focus your time only on those activities.

So many rabbit holes

Our days are filled with distractions, those things that take us down the rabbit holes we tend to spend too much time in.  Social media is a huge distraction, I hear this all the time from clients. it is important when it comes to social media to allot a specific amount of time throughout the day to pay attention to your social media activities and be sure they correlate back to your marketing objectives.  We all want to respond to people via social when we are addressed, but I find that only takes minutes and I don’t let myself get sucked into reading other posts.

Steps to successful marketing efforts

  1. Develop your strategy
  2. Create a customer experience – how will your ideal customer get to know, like and trust you
  3. Develop a marketing calendar with a monthly theme & create content that educates your target audience around that theme
  4. Create monthly projects, weekly action steps and daily activities

 –>>  [Download your free copy] of The Smart Business Owners Guide to Creating and Executing a Marketing Strategy.