As with many of the social media platforms, anyone can advertise on LinkedIn and there is paid advertising and there is free advertising.
Your status update is a form of free advertising; another way is to post it into groups. These in theory are good ways but the trouble is that most people see those updates as advertisements and tend to ignore them so be selective as to how you make your offerings.
One more creative way is to use a SlideShare or Google presentation where you integrate this on your LinkedIn profile and share it with your network. This will actually get clicks and if it’s done well it could go viral.
The EVENTS section is another area where you can post events you are involved with. We all attend events, and so do your customers. Events can be searched on LinkedIn, it’s a way to see who is coming, so that you can plan your conversations way ahead of the event.
Whether it’s your workshop, webinar or networking – be sure to list these in the LinkedIn Events section.
When you list an event, your entire network gets notified. You can then share it again to anyone in your network by LinkedIn messages. Every time someone clicks ‘attending’ or ‘interested’ – their networks get notified as well.
Events are a great way to generate conversation about your company, again use best practices and don’t abuse this tool which I see people doing on Facebook. Keep it to the business at hand.
Want to learn more about LinkedIn? I have workshops and webinars every month. CLICK HERE for details
