If you have a Facebook business page than you know that to be successful you must be engaging with your followers (or fans). One of the best Facebook strategies is sharing images – pictures that visually show who you are. It is a fact that those posts that include images are more likely to be seen and shared. Here are a few strategy tips from the industry experts at Hubspot that will take your page from drab to fab!
Leverage Seasonality by adding a Facebook cover picture that fits the mood of the current season. Example, change your cover photo to a summer pic, or holiday pic
Connect to the Profile Picture – Connect your cover photo with your profile picture. 
Show your product – Show your product in action.
Build on brand association – Feature a picture that can easily be associated with your brand
Appeal to the Senses – Use a picture that appeals to people’s senses.
What are you doing with your photo albums? Here are some ideas;
Feature fan of the week – Create an album that highlights one person from your fan base each week
Drive user interaction – Create a contest or a survey using images to increase fan interaction.
Show a preview into your office – Showcase your employees and give a face to the company your fans like.
Events – Feature pictures of the events you sponsor or attend.
Need a new Facebook strategy or page update? I can help – contact: joanne@girpromotions.com
