Many of you reading this may already have a web presence. Others have no site at all and although having a web site is not absolutely necessary, in most cases having one is an expected aspect of doing business. With the right use of a site, you can give amazing benefits to your customers and prospects.
You must start by deciding how you will you be using your web site. To provide company information? To promote or sell products and services? To build your contacts? How your web site works with your marketing efforts will determine how elaborate it will be and how much money and time you invest in it.
Present a Professional Image on the Internet
Having a professional company image on line is as important as what you portray off line. Often businesses mistakenly attempt to save money by creating their site themselves. That’s not to say you may know a internet geek who offered to do your website, and if that’s the case be sure you convey your consistent branding message throughout, one that reflects your company’s image, products and services. Your web site is a part of your overall marketing strategy and needs to complement other marketing efforts that includes brochures, cards and any promotional giveaways.
Promoting Your Company Means Sharing Your Expertise
One idea that works well in promoting your company through your web site is by using article distribution services such as Article Submission Service. It provides the ability to reach untold numbers of people and position you as an expert within your industry and market.
Send press releases about a new product, service or event you have that might be news worthy. The press is always looking for stories of interest and relevancy.
Build Your Contacts List
Encourage visitors to your site to leave their contact information – including their email address. This is all part of a good marketing strategy. Some methods for collecting information is to offer your newsletter, an ebooks (electronic downloadable book), some sort of tip sheet, notify prospects for your free or paid workshops, and a “for further information” request form to name just a few. Remember, people came to your site to begin with because they were interested in your product or service, so be sure to provide them the value they came looking for.
If you don’t have the staff, time, or desire to create or maintain your online presence, we can help through a variety of ways. Click here, for the info or give me a call.
