Experiential marketing is defined as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea.
Experience marketing is a way to break though the noise and discover a point of differentiation.
What experiential marketing means to your business
Experiential marketing connects the brand with the consumer through an emotional experience, it appeals to the senses.
>>>Check out this example of a great experience created by a familiar brand:
Ideas to help you create a unique customer experience: {Click to Tweet These Tips}
1.) The most important thing any organization can do is become a storytelling organization. That means elevating your product or service discussion to one that focuses on the human needs of your audience.
2.) Customers are doing their own research, and they’re asking the most important question: How will your product or service make my life better?
3.) What can your customer do now because of your product or service that he/she could not do before?
4.) Use social media to “inform & educate” – don’t spam every post with a listing
5.) Personalize using video! Want to increase your ability of being found online? You Tube is the third most visited traffic site with 1 billion views per day.
You Tube produces highest quality leads of social platforms. It’s a 24/7 window to your business that builds that relationship – builds rapport
6.) Give something away – create a white paper report or brochure and have it professionally printed and create a digital download. Remember all customers do not use online resources.
7.) Be Different – send out Thanksgiving or New Years cards instead of Christmas cards
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou
>>>Here is another example of a great customer experience
What brands do you think are creating great customer experiences?
