Everyone wants to be found via an online search, but few know how to optimize their business. Here are some tips you can do yourself that will elevate your online search results.
1.) Claim your local listing on Google Places for business. http://www.google.com/business/placesforbusiness/
Google uses a local phone number for your listing so be sure the number you are trying to activate is your business number.
Think you already have a Google listing but can’t find it? Find the most common issues it may be missing here:
https://support.google.com/places/answer/145585?hl=en
2.) Verify that your NAP listing is the same across all search channels. (NAP = Name, Address, Phone).
I recommend you always go by the US Post Office listing for your address format.
https://tools.usps.com/go/ZipLookupAction!input.action
Check your website and make sure the USPS address is exactly the same on your website!
3.) There are many local search engines you can get listed on, I recommend you use this tool which can test your local listing score to see which sites you
are already listed on and show any inconsistencies. https://moz.com/local
4.) Check with these major data providers to ensure your listing is complete and accurate.
All of the steps above will add to your being found in an online search, however the local search game is more complex overall and I recommend you hire a professional who is experienced in Search Engine Optimization (SEO) to perform more advanced tactics to help you get found and up on the first page of Google!
