Facebook updates the newest algorithm affecting changes to what is shown in the News Feed.

If you are an active Facebook marketer you know that they are constantly updating and changing how Facebook works.  Recently they made another change as to how stories/posts show up in the news feed.

Storybumping

Story Bumping, which allows engaging posts you haven’t seen to be bumped up to the top of News Feed later in the day.

According to Facebook, “Say a friend, but not a close friend, had an awesome post at 8 a.m., but it didn’t show up on your News Feed when you checked at that time, because it was too far down. With Story Bumping, Facebook is borrowing from NBC with the idea of, “If you haven’t seen it, it’s new to you!”  That post you missed from a friend at 8 a.m. is eligible to be bumped back up toward the top of your News Feed when you check again an hour or two later.”

This gives a second chance for posts from users and pages who didn’t have their content shown shortly after posting.

Facebooks Newest Algorithm-Story Bumping

Last Actor

“Last Actor, which takes into account the last 50 interactions a user has done, such as liking a page’s post or writing on a friend’s timeline. This information is wrapped into the News Feed ranking system, so people with whom you’ve engaged most recently will be given more weight. For instance, if you’ve been liking and commenting statuses from your new coworker or best friend (or sharing posts from your favorite restaurant’s Facebook page), Facebook will push those posts up higher in News Feed.”

Facebooks Newest Algorithm -Last Actor

Taking confusion out of the news feed

So many people I talk to don’t understand the news feed, so here is a great article from Facebook that really explains it.

“The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important to them. Ideally, we want News Feed to show all the posts people want to see in the order they want to read them.

This is no small technical feat: every time someone visits News Feed there are on average 1,500 potential stories from friends, people they follow and Pages for them to see, and most people don’t have enough time to see them all. These stories include everything from wedding photos posted by a best friend, to an acquaintance checking in to a restaurant.

With so many stories, there is a good chance people would miss something they wanted to see if we displayed a continuous, unranked stream of information. Our ranking isn’t perfect, but in our tests, when we stop ranking and instead show posts in chronological order, the number of stories people read and the likes and comments they make decrease.”

So you want to increase your Facebook ‘Likes’…

Great infographic from Facebook Marketing with some tips to increase your Facebook Likes:  click here