Facebook now adds video options to your business page. This is a dream from a marketing perspective because as you know Facebook is a visual platform and video is a powerful way to tell your brand story. On the navigation tab under your image you will now see a tab for video’s which you can add from the MORE tab as shown in the illustration below.
If you have your videos on your You Tube channel than you will want to download the video to your hard drive and then upload it into the Facebook page because there is no option at this time to simply add the You Tube link.
Ideas to build more engagement:
Add a brand or company video and set it as your pages “Featured Video” so this shows up on the left side of your page and the first video visitors see
Educate by posting “How to” or “Informational” style videos that help you followers learn something
One of my favorite pages is from Food Network where they are creating short video’s of food ideas as show below as well as clips from upcoming shows. Note this is a 15 second video so the idea is not to create a full feature but a mini clip of something. In fact I would keep video clips short in all cases, the idea is not to bore people but to add interest and engagement to your page.
Create a Playlist of Your Videos
You can organize your videos into playlists just as you do with your music, this way you your followers can easily access the topics that most interest them.
Change Your Pages Call To Action Button
I wrote about the new call to action button on Facebook a couple of weeks ago. This option let’s you change the navigation tab under your main header image to a variety of things you want your audience to take action on such as subscribing to your email list. You can change that call to action button to “Watch Video” – again another powerful way to engage with your audience. I recommend editing your call to action buttons from week to week as you have content that might tie into what action you want your audience to take.
