The key to developing a social media strategy is to actually create a strategy!  No more shouting into cyber space hoping to get heard in all that noise!
A strategy has to be intentional and well thought out.  Here are some questions to discuss with your communications and leadership team or if you don’t have a team these questions still apply.

Organizational Questions:

  1. What do you think social media can do for your organization?
  2. What do you want social media to do for your organization?
  3. In terms of providing content on social platforms, what are you afraid of? What confuses you?
  4. Who approves the content before it’s published?
  5. How many departments or divisions will be contributing content?

Asking Your Ideal Audience Questions:

  1. How do you currently communicate with your audiences?
  2. How often do you communicate with them?
  3. Who provides the content for those communications?
  4. What kind of content is provided for the audiences?
  5. How does your audience prefer to communicate with you? Others?

Questions That Will Help Your Create Good Content:

  1. What general area of knowledge do we have that we can share?
  2. What kind of expertise or even products can we give away?
  3. What can we explain?
  4. What type of content from others can we share with our audience?
  5. Who can we interview that would interest our audience?

If you can start by answering the top five questions in each of these categories you will be well on your way to a more focused strategy where you will be seen and heard.
Focus on value with your content, what I mean is the more information you provide to your ideal audience, the more they will follow you down your marketing path of knowing, liking and trusting you and afterall that is what our aim is when creating a marketing strategy!

To learn more about how to create a marketing strategy and social media strategy, contact me for a free discovery call: joanne@marketingdish.com