Consistency in marketing messages wins the race!

image from Geico Insurance

When I was young I remember my mom telling me that if I practiced my running and stuck with it I would be the one to win the race.  Well, I think that same advice holds true in business. Those businesses that invest time, effort and consistency are the ones the reap the financial rewards.  We can learn a lot about this from major brands who we see daily promoting their marketing and messages.  How many commercials have you seen this week with “Flo” from Progressive insurance, or that cute gecko from the Geico Insurance? Don’t think because they have big marketing budgets that they can do something you can’t do because that’s not the truth.

Social Media have Leveled The Playing Field

I think the greatest thing that social media has done for business in general is that the opportunity is available for anyone that wants to participate.  Whether you are Geico Insurance or Bob’s Insurance  Agency,  we have access to the same platforms and we can build a following from people who already know, like and trust us – then we build from there.  We can employ the same strategies as these big brands , however  small business owners simply do it on a smaller scale.  You will see success when people engage with your brand either on social media or with you directly.

Tip for making the recipe work

1.) Consistency of your brand and message – For example, commit to posting on your blog every Tuesday, and 3 posts per day on your social media sites

2.)Be sure your logo and message appear consistent on your website & social platforms as well as any printed materials

3.) Educate your customers and prospects with great content to keep them coming back for more

Often when people come to me for help the first thing they say is “That doesn’t work” or “I’ve never seen any results” but 9 out of 10 times I discover there was no consistency or strategy to begin with.  I relate it to throwing an undercooked piece of spaghetti against a wall hoping it will stick!  I challenge you to create a plan of consistency this coming week and stick to it, even if it’s one blog post, 2 tweets, and 1 Facebook post all with your consistent messaging.