When you integrate social media into your marketing strategy it's important to balance your strategy with equal parts of engagement, sharing and promotion. Engagement: No matter the social platform, if you don't engage in conversation with your followers your presence will die. I think we forget the 'social' in social media. With that said, the [...]
LinkedIn is a powerful way to build targeted connections quickly I am a real advocate of using LinkedIn for business because I know you can target your ideal market, meet people quickly to start developing relationships. With that said there are some key strategies that will make you stand out from the crowd and start [...]
Are you confused about the latest update with Facebook and the 20% rule? The latest updates affect your cover images and it is important to know that non-compliance can result in Facebook closing your page down. Would they actually do that? I don't know,but let's not take the chance. In the Facebook Guidelines, it clearly [...]
So many changes with Facebook, it leaves us all a little confused! The latest updates affect your cover images and it is important to know that non-compliance can result in Facebook closing your page down. Would they actually do that? I don't know, but we should not be willing to take the chance. In the [...]
This week Twitter announced their new re-design of your profile page and as a social media manager, I have been busy updating clients profiles! But here are the steps for you to update your own profile. Twitter has added a nice “header” image for all profiles similar to what you are now seeing on [...]
Have you optimized the real estate on your Facebook Company Page with custom TABS? If not, it is time to learn how Facebook company pages benefit from custom Tabs and how it will take your page to the next level on what you offer your fans. Facebook is one of the only social networks that [...]
