In marketing, part of a good social media strategy would include getting your business listed in local search and actively asking customers for reviews. I recently posted an article on why your local business benefits from online reviews. Think about the times you have had poor service or great service. You may have complained or [...]
One of the biggest challenges I hear from small business owners is getting overwhelmed by all the social media options and how to stay consistent with social media marketing. It is important to understand that social media is a function of your overall marketing. Social media should amplify your business objectives, so being clear on [...]
Facebook now adds video options to your business page. This is a dream from a marketing perspective because as you know Facebook is a visual platform and video is a powerful way to tell your brand story. On the navigation tab under your image you will now see a tab for video's which you can [...]
Facebook now has added to option of adding a call-to-action button on business pages to help drive leads and engagement with your page. What is a call-to-action or (CTA) A call-to-action (CTA) is your text copy or an image such as a button that encourages your visitors to take some type of action, such as [...]
Want to find bargains during the holiday season than head to social media. Want to market your product or service this holiday, then head to social media marketing and buy some advertising NOW! No longer are we sitting around waiting for the newspaper circular ads to come out on Thanksgiving Day to see what bargains [...]
I was invited to present the topic "What you need to know about creating a social media strategy" at the Women Entrepreneurs of Minnesota Fall Conference last week. The topic was so well received that I wanted to share it with my readers. I find when I talk with business owners that social media strategy [...]
