We’ve all heard the saying that we do business with those people we know, like and trust – right? But when you think about your target market or niche, have you targeted people that are like you? People you know, like and trust to handle your business? Well, according to John Jantsch, owner of Duct [...]
So many people I consult with tell me they don’t know what to write on their blog, is this a challenge you face? I once had a client tell me she wrote one post a month and at that she struggled to know what to say. Some of you reading this may be struggling with [...]
The importance of brand consistency is often overlooked by many small business owners and what occurs is confusion. People don’t recognize or understand your brand message when it is not consistent and the confused mind does not buy your product, service or buy into your brand. I recently worked with a client whose brand consistency [...]
Promotional marketing items are a solid way to promote your brand in conjunction to your other marketing, however don’t rely on good luck and hope for the best results. Avoid these common campaign errors; 1. The promotional product you want to give away does not match your image of the brand it represents. Perhaps [...]
Does your company produce a newsletter? It seems with the high cost of postage and printing most companies have gone to sending their newsletters by email. With most email marketing systems you have the ability to personalize your message, include great photos, video and call to action buttons linked to wherever you are driving your [...]
This is the 3rd article in the series focusing on tips to market your website/online business to prospects offline when you are networking or simply out in your own community. It’s another opportunity to make connection with potential customers. Creative Thinking 101: The “Extra Step” […]