Facebook has changed everyone’s email address from their profile and replaced it with an @facebook.com email address, and I understand that they did not advise anyone of this change. In case you were not aware, Facebook started their own email service back in 2010 which most of us ignored – right? What they changed is [...]
Email is by far the best, easiest and least expensive way to stay in touch with your customers and prospects and to build on-going relationships with them. Statistics show that about 90% of people who visit your website do not buy or engage with you, that’s why it’s so important to make them a great [...]
Authors, remember you are responsible for the success of your writing career including marketing! FACT: Most publishers do NOT market your book more than offering media releases! You develop your marketing platform by knowing… – What is your niche – Who is your clearly defined audience or reader (ie, age, gender, location) [...]
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Today everyone is using QR codes as another was to bring awareness and offers. QR codes are barcodes that are readable by Smartphone cameras and link to websites or other digital media. You have see QR codes on promotional products, flyers and business cards. In addition to social media, QR codes offer yet another opportunity [...]
According to a business colleague Lisa Mare Platske, owner of Upside Thinking, she refers to connections as the new currency. As 2011 comes to an end and you are planning your strategies for 2012 it is an ideal time to evaluate the connections you made this year asking how they served you as well as [...]