Email is by far the best, easiest and least expensive way to stay in touch with your customers and prospects and to build on-going relationships with them. Statistics show that about 90% of people who visit your website do not buy or engage with you, that’s why it’s so important to make them a great [...]
The new Facebook Timeline format will officially be applied to all business pages as of March 30, 2012, many businesses have been playing around with the features including me and I love it and so do many of my clients who capitalize on social media marketing. Many of us think the timeline format offers a [...]
Yes, Facebook made a major design change to business pages. If you have a business page & you logged in Wednesday, you saw a notification asking if you wanted to switch to Timeline. Upgrade now (in preview mode first – you’ll see the option at the top of your page), or the upgrade will be [...]
According to a business colleague Lisa Mare Platske, owner of Upside Thinking, she refers to connections as the new currency. As 2011 comes to an end and you are planning your strategies for 2012 it is an ideal time to evaluate the connections you made this year asking how they served you as well as [...]
Marketing & sales do not stop because we’re headed into the last 6-8 weeks of the year, in fact while everyone else is geared down for the holiday, it’s an opportunity for you to gear up and dominate your market. Here are a few tips to keep you moving through to the end of the [...]
Manage your social media presence. I am often asked if what you post online should be differentiated between your personal and business persona. Well, my answer to that is no because you are one in the same. In other words, if we are transparent than what we post personally will reflect on who we are [...]