Why did you start your business? Was it your passion? Did you see a problem you could solve? Did you fall into it by accident? Are you in a family business? Whatever your reason for starting your business your customers and prospects find this newsworthy. So many business owners never tell their story because they [...]
Creating a calendar of your planned marketing tactics combined with your marketing budget will actually save time and money if planned at the beginning of the year. So often I hear from people that tell me they don't know what to write on their blog, don't know what to post on social media are behind [...]
As a small business owner it is your job to market your products and services to your ideal market, this is basic. One of the most effective ways to guide people through your marketing funnel is to educate. Anytime you can provide value to your target audience by educating them on what they can learn [...]
If you've been marketing online you probably are familiar with the term "content", many people have coined the phrase, content is king. But really the content you put out to your audience is the currency of your business - it's the part that makes you money. People buy from you because they are receiving [...]
Why customer service matters & how your business can rock! This past weekend I was in Spokane, WA speaking at a retreat and stayed at the Doubletree Hotel near the convention center. My first experience was with the hotel shuttle driver who welcomed me with real enthusiasm and a warm smile. He asked about [...]
Are you meeting your customers where they are? If they are mobile/smartphone users than it is so important that as a business owner you pay attention to what is happening with Smartphones and Tablets. According to a August 2012 article in USA Today, nearly six out of 10 U.S. consumers use smartphones, while tablets are [...]
