As you end 2019 and plan for 2020, I encourage you to review your pricing strategy. Think of pricing as marketing and your pricing strategy should align with the maximum impact you want to make. You should never be asking yourself the question “How much would people pay for this?” If you start with that [...]
Benefits of outsourcing for small businesses As entrepreneurs, we’re so often doing it all – sound familiar? But do you feel like you’re always playing catch up or find yourself always saying “I don’t have time?” There is a solution without doing it all by outsourcing tasks to grow your business. Be the CEO of [...]
How Small Business Develops Top of Mind Marketing With so many distractions for our attention, put yourself in the shoes of your customers or prospects – how do you gain and keep their attention with your marketing to stay top of mind? This article shares how small business develops top of mind marketing. Many of [...]
Being afraid of showing up in your marketing isn’t an excuse for hiding behind your website. Online marketing in many ways has done two things, made the introverts hide and the extroverts be loud and in your face! We need a website to attract our ideal prospects and provide them a way to learn from [...]
Ask any business owner and they will tell you they provide great customer service but that’s not the same as delivering on a consistent customer experience. Think of a brand you love with how they make you feel from customer service to the online (website) or in-person retail experience. How we do business has changed [...]
You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods [...]
