Why did you start your business? Was it your passion? Did you see a problem you could solve? Did you fall into it by accident? Are you in a family business? Whatever your reason for starting your business your customers and prospects find this newsworthy. So many business owners never tell their story because they [...]
Do you wonder why people are not opening your email? To write an effective promotional email requires testing and re-testing until you understand your readers so well that you know what type of content gets the best open rates. Email marketing still remains the most effective marketing tactic if you want to stay top of [...]
Your marketing efforts should include the customer experience you provide. The better experience you provide a customer the more likely they will be a repeat customer as well as a customer who refers. Let me share a recent experience I had to illustrate what I consider a really great customer experience. I was out for [...]
One of the biggest challenges I hear from small business owners is getting overwhelmed by all the social media options and how to stay consistent with social media marketing. It is important to understand that social media is a function of your overall marketing. Social media should amplify your business objectives, so being clear on [...]
If you own a business then you know in order to survive and thrive you need to market it. Marketing often is that activity most creative types simply hate. Those people have a great idea, want to share their passion and yet have no plan of how to do that. Marketing in simply the process [...]
Facebook now adds video options to your business page. This is a dream from a marketing perspective because as you know Facebook is a visual platform and video is a powerful way to tell your brand story. On the navigation tab under your image you will now see a tab for video's which you can [...]
