I read an article recently by marketing expert Seth Godin on evidence based marketing. He explains that most of us present facts and proof and then we expect rational consumers, voters, followers, or peers to make an intelligent decision on what’s better because that’s how science works. “Thesis, test, evidence, conclusion. All testable and rational.” [...]
How is your follow up following a trade show or event? Do you have a system in place or is your system the one where you sift through the pile of business cards as you get to it. Follow-up can be overwhelming but can mean the ROI on your event being profitable or a bust. [...]
Marketing has changed in recent years when social media came onto the scene. Marketing now has evolved into really engaging with your ideal client. People want to be touched so to speak, especially if your target market is women. So often I am asked, “well how do I do that?” Here are a few of [...]
By now you have probably heard of LinkedIn and the power of this social media platform for connecting. This will be LinkedIn’s 9th year and its growing bigger and faster every year. If you are a business and looking to connect with other business, LinkedIn is a good choice. If you want to stay on [...]