Promotional marketing items are a solid way to promote your brand in conjunction to your other marketing, however don’t rely on good luck and hope for the best results. Avoid these common campaign errors; 1. The promotional product you want to give away does not match your image of the brand it represents. Perhaps [...]
LinkedIn introduced a new section to user profiles, which helps you organize your skills and assets. In this new section, displayed immediately above your education section, you can add a section that highlights skills, languages, certifications and publications. All skills you want your contacts to know about you. Prior to this, you had to get [...]
Does your company produce a newsletter? It seems with the high cost of postage and printing most companies have gone to sending their newsletters by email. With most email marketing systems you have the ability to personalize your message, include great photos, video and call to action buttons linked to wherever you are driving your [...]
This is the 3rd article in the series focusing on tips to market your website/online business to prospects offline when you are networking or simply out in your own community. It’s another opportunity to make connection with potential customers. Creative Thinking 101: The “Extra Step” […]
This is Part 2 of the series I am posting with ideas on how to market your website, your online business to people you network with offline. Here are more ideas from my friend Paul Evans, who has mentored me in my business ventures. […]
Many more people than ever have online businesses vs a brick and mortar type of business. You may be marketing your online business in person when you are networking and so I offer a few tips provided by my friend Paul Evans that will offer some ways to capitalize on your in-person networking efforts. This [...]