I see small business owners who start their businesses with a clear marketing message but for a variety of reasons it becomes diluted over time. They often make the mistake of ignoring why they started the business in the first place and in more challenging economic times they divert from their ideal client and try [...]
LinkedIn is a powerful way to build targeted connections quickly I am a real advocate of using LinkedIn for business because I know you can target your ideal market, meet people quickly to start developing relationships. With that said there are some key strategies that will make you stand out from the crowd and start [...]
LinkedIn is a powerful way to build targeted connections quickly I am a real advocate of using LinkedIn for business because I know you can target your ideal market, meet people quickly to start developing relationships. With that said there are some key strategies that will make you stand out from the crowd and start [...]
How your business can benefit from good content If you believe as I do that prospects turn into customers as they follow the Know, Like, Trust stream that you adopt into your business marketing strategy, than having good content is a big part of how you educate and provide value. Creating Awareness Creating awareness via [...]
What does it mean to have a well balanced marketing plate? Marketing consists of many components, but simply put marketing is about promoting your business through the know, like, trust factors. KNOW: We start by exposing people to who we are Via our content and messaging on our websites, social media sites, brick & mortar [...]
People over age 50 are now leveraging their experience at the fastest growing rate of new entrepreneurs! Today I attended a workshop sponsored by the SBA, SCORE and AARP for people over 50 who want to start new businesses. SBA in partnership with AARP are promoting a program called "Encore Entrepreneurs." According to the SBA, [...]
